A lot of people have an idea of what search engine optimization is but aren’t sure what to do and how to be successful with search engine optimization. The thing about search engine optimization is that the more you know, the better chance you have at being successful with search engine optimization.
ALWAYS include alt and title tags on images and links! You can use keywords in these tags, but make sure that the keywords you use truly apply to the image or the site being linked to. Also, don’t use the same keywords on all the images or links – mix them up so they’re used 2-3 times each.
Make sure that the search engine is seeing the same thing that you, or your audience, is seeing. There are wonderful free websites which allow you to view your site in the eyes of a search engine, so make use of them! You may be shocked at how little they actually index.
When making a page redirect use the 301 server redirect as opposed to 302 or meta refreshes. A 301 redirect is telling the search engines that this is a permanent change and that they should update their indexes to the new page. The other types are used frequently by spammers so stay away from them unless they are needed.
Although search engines will find your site on their own if the content is relevant, you should still submit your site to various search engines so that they’re finding exactly what you want them to see. Manual submission gives you a lot more control in the process, and that’s what you want as a marketer.
To rank better in search results, you should try and get the oldest domain name possible. A search engine is going to trust a rather old domain name easier than a new one. Old domain names can be expensive to purchase, but keep in mind that this could attract more traffic to your website.
The URLs used in your site affect search engine response significantly. If your paths use clear key words, the search engine will pick all of those words up- if URLs contain strings of random numbers and letters, the search engine will have more trouble parsing the page’s content and thus give your site a lower ranking.
It may seem kind of obvious, but make sure to register your site with the major search engines. Many people assume this is done automatically. Check back from time to time to make sure that your site is still there and being found. Even if you are pages deep in the results, you need to know that it is finding you at some point.
Continually add new, fresh content to your website. Your site will then be seen as a more reliable site if you put up new content on a fairly regular basis. Doing this will help increase the relevant content on your site, which will help to raise your ranking.
Feel free to use the meta keyword tag, but don’t include too many words. Use only your top 3-5 phrases of 2-3 words each, and make sure those words are also repeated in your copy. The meta keyword tag has mostly depreciated, but there are still some search engines that make use of it.
Having relevant, keyword oriented page titles is one of the best SEO strategies. By choosing titles that accurately describe your page you are better able to inform human searchers and web crawlers about the content of your site. This will naturally boost your traffic as people are better able to find your site when they search for your particular niche.
Using Flash can make a site look better, but it can also hurt the site because Flash-heavy sites are not high on Google’s list of great things. It would serve you better if you used mostly text and HTML on your web site and only used a bit of Flash here and there.
Make sure that you do not include only keywords in your META description tags. Like the rest of your webpage, search engines will look for keyword stuffing and will penalize you for it. You must keep your descriptions as grammatically correct at all times in order for them to work for you.
Make sure you use a relevant and unique meta description and title on every page of your website. The web page title is the most important on-page SEO element and it is almost impossible to rank highly in search engine results, without two or three keywords making up the web page title. Although the meta description tag will not help you to rank, it does appear as a text snippet under your listing in search results, so it has the power to influence whether or not searchers visit your website.
It is important to write an engaging meta description tag for each page you create in order to achieve proper search engine optimization. Many search engines use it as a blurb to display under the a page’s title and a descriptive tag will encourage viewers to visit your page, increasing traffic.
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Make sure that you include good headings to all of your paragraphs. These headings should be relevant to the topics that are covered in the paragraph. Make sure to include great keywords in your headings to make it easier for your reader to find what they are looking for.
Always do keyword research. Selecting the right keywords is the most fundamental part of SEO and by doing initial keyword research, you can save a lot of time and money. If you don’t do any keyword research, you could end up wasting months optimizing for keywords that nobody searches for or keywords that have really tough competition.
Hopefully, now that you have a better idea of what to do when it comes to search engine optimization, you have an idea of what strategies you want to implement towards your success. Apply all that you learned about search engine optimization from this article and success should follow before you know it.